Your customers are on social media.
Regardless of what industry your company is in, your customers are using social media on a daily basis and on avg spend 2-3 hours every day. It is important for you to keep them engaged with educative content and answering their questions to help them remember you when they are ready to buy.
There are people searching for your company.
These days all kind of business are present on social media and users are looking for you as well. It is mandatory for every business to have a good presence on social media.
People are talking about your company on social media.
People are discussing about you or your product/service or your competitors product/service. It is important for you to listen these conversations and respond in a meaningful way to build a positive brand image.